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Wedding Paper Divas Unveils New Stationery Collection for 2013

In-line with runway fashions, new design trends spring to life with premium paper options, offering couples a variety of stylish ways to celebrate their special day

Sunnyvale, Calif. — Nov. 19, 2012 — Wedding Paper Divas, the online destination for premium, stylish and personalized wedding stationery, has revealed its exclusive wedding invitation collection for the 2013 spring and summer seasons. The carefully curated collection features on-trend wedding stationery in five contemporary categories. Ultra Modern designs incorporate clean lines, spirited fonts and bold color combinations; Vintage Deco designs are defined by romantic details and elegant fonts; personal style and flawless photography take center stage with an array of Photo Invitations; a vast sea of idyllic blue hues suited for any couple shine in a suite of Something Blue; and tropical travel and worldly flair are showcased by the Dreamy Destinations suites.

To encourage more in-depth personalization and embellishment of these fresh designs, Wedding Paper Divas has introduced a luminescent Pearl White Shimmer Paper, Premium DoubleThick™ Matte Paper and optional rounded corners for most designs. For a truly personal touch, every couple can choose to work one-on-one with a wedding stationery specialist to add their own special details, like custom color matching, unique typography or a meaningful monogram, to their wedding stationery.

"We know couples have an abundance of inspiration, high expectations and an appetite for imaginative, custom details when it comes to wedding stationery,” said Janel Wiley, merchandising design manager for Wedding Paper Divas. “We created the 2013 collection to offer a combination of fresh designs, superb product quality and attentive white-glove service to ensure every couple can effortlessly create stationery that reflects their individuality and provides the perfect first impression for their wedding."

2013 Spring and Summer Design Trends

Ultra Modern: Driven by sleek, clean lines, this trend exudes cool chic. Meticulously designed type layouts create invitations that are both intriguing and engaging. Add personality with a humorous bit of phrasing in just the right place and accent with bold fonts. Smart geographic patterns such as stripes, diagonals, chevrons or dots can be playfully accented by color palettes that pop to add even more personal flare.

Vintage Deco: Full of glamour, this trend pulls from the lavish ornamentation of the art deco period, with a bit of the organic line quality of art nouveau. Gorgeous frames, flourishes and lots of delicate details are the foundations of the Vintage Deco trend. Romantic neutrals with hints of gilded trim, subtle shimmer and subdued jewel tones recall eras past.

Photo Invitations: Playful and creative photographs so clearly express the personality and style of a couple. The popularity of Photo Invitations has skyrocketed due to the availability of a wide variety of distinctive designs created specifically to showcase personal pictures. New design options allow for further personalization, whether with unique photo frames, transparent overlays or custom type laid on top of the photo.

Something Blue: This color trend is straight off the runway and covers the entire palate of blues, from steely slate to bright aqua to deep baltic. Distinctive color combinations – the energetic pairing of cobalt and coral paired with a soft, neutral mink – are also seen, while layering several contrasting shades of blue brings tremendous depth and texture to designs. These rich hues are only enhanced by clean rounded corners or a touch of shimmer from pearl paper.

Dreamy Destinations: With destination weddings growing in popularity, tickets, maps and all things travel accentuate this trend. Whether it is a sun-soaked wedding along the shore, an intimate gathering nestled in an Italian villa, or an elaborate, verdant affair among the vines, these whimsical and exotic designs are perfect for the adventurous couple known for their endless escapades.

The new 2013 collection goes beyond mere invitations and includes save-the-dates, thank you cards and day-of stationery like menus and place cards. Detailed white-glove service ensures each individual order receives personal attention from stationery specialists and designers, resulting in a perfect outcome every time. To learn more about Wedding Paper Divas and the 2013 wedding stationery collection please visit www.weddingpaperdivas.com.

About Wedding Paper Divas

Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal shower invitations and more, all designed by the leading artists in the industry. Regardless of style or budget, every order will receive better-than-boutique service with one-on-one design and etiquette expertise from wedding stationery specialists. Wedding Paper Divas uses the highest quality paper and offers a promise of complete satisfaction. For more information about Wedding Paper Divas visit www.weddingpaperdivas.com.

Wedding Paper Divas is part of the Shutterfly, Inc. family of brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information on Shutterfly, Inc. visit www.shutterfly.com.

Amber Harrison

408-752-8351
aharrison@shuttefly.com

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