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Lea Armstrong
Wedding Paper Divas
650-209-1360
press@weddingpaperdivas.com

Wedding Paper Divas New Functionality Offers Innovative, New Online Customization Process

Site upgrade includes a variety of useful new features to make wedding stationery shopping a breeze

Mountain View, CA, February 9, 2009 — Wedding Paper Divas (www.weddingpaperdivas.com), a leading online retailer of premium, personalized wedding stationery, announced today a new customization process that offers customers an innovative online shopping experience. The site upgrade, which includes a variety of useful new features such as a set of automated etiquette templates, will help to tailor the personalization process to fit the different styles, needs and personalities of every couple who visits the site.

"The upgrade to the personalization process on weddingpaperdivas.com falls in line with our commitment to make the process of creating customized wedding stationery simpler," said Kelly Berger, co-founder and Chief Innovation Architect. "We wanted to create a distinctive online platform that would take away the guesswork that many couples often face when ordering their stationery, whether online or offline."

Some of the new features added to Wedding Paper Divas include:

  • Automated Etiquette Templates: The new automated etiquette templates offered by Wedding Paper Divas allow customers to quickly select the wording for their wedding invitations. Customers can choose from a variety of text and layout templates based upon who is hosting the wedding and what the style of the ceremony will be. Once the couple selects a template that best fits their needs and enters their wedding details, the suggested wording for the invitation populates in their selected design. The customer can then easily customize the wording to match their precise needs.
  • Even More Layout, Font & Color Options: In addition to allowing a variety of text and layout templates, Wedding Paper Divas now offers an upgraded customization tool and preview feature. This advanced personalization system gives customers the flexibility to select from over 50 fonts, 30 custom colors and various text or photo layouts to fit their individual tastes.
  • Commitment to Superior Customer Service: The enhancement of easy-to-use technology offered by Wedding Paper Divas will never detract from the company's emphasis on providing that extra personal touch. Wedding Paper Divas is not a "web to print" company. Every order will continue to go through a multi-level quality assurance process where the text will be reviewed for typos, proper etiquette and grammar, optimal photo quality will be assured and final layout will be adjusted to what looks best for that particular design. Additionally, client specialists are available to answer any design or etiquette questions via phone, online live chat or e-mail.
  • Site redesign: In addition to the upgrade to Wedding Paper Divas' site personalization software, Wedding Paper Divas itself also underwent a major makeover, improving the user experience with a cleaner, more sophisticated look and several navigation upgrades. In addition, the site redesign also includes new product information pages that offer more product details, as well as recommended components and matching designs.

For more information on Wedding Paper Divas, visit weddingpaperdivas.com.

About Wedding Paper Divas

Based in Mountain View, California, Wedding Paper Divas offers premium, personalized wedding stationery. Wedding Paper Divas works with well-known, as well as up-and-coming, artists who design wedding invitations, bridal shower invitations and thank you cards that fit today's trends and romantic inspirations. Every design on Wedding Paper Divas is exclusive, which means it cannot be found anywhere else online or offline. Additionally, all Wedding Paper Divas products are printed on the highest quality paper and are completed in a fraction of the time for a fraction of the cost of most local wedding retailers. Wedding Paper Divas is a part of the Tiny Prints, Inc. family.

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